Strategy, Technology, and Data.
Insightful strategy powered by dynamic technology and Data—that’s how we drive performance for your campaigns and deliver compelling experiences that further connect you with your audiences.
Tap into a global ecosystem and access a vast network of publishers. Draw from our industry-leading expertise and strategy–which tells us–success in affiliate marketing requires a team that nurtures partnerships between advertisers and publishers.
Connections Are Easy. Relationships Take Work.
We provide access to over 150,000 active publishers worldwide, with a dedicated team of network development specialists who actively recruit affiliates for you. All publishers must meet pre-approved requirements before being allowed in our network and are regularly monitored for compliance. Then our network specialists work with them—training and coaching—to help them better meet your needs.
Marketing That Influences the Consumer & Drives Conversion
Deliver experiences that your consumers love. According to findings from our 2017 Consumer Sentiments Survey of 2500 global consumers:
- 80% of global consumers seek out coupon codes before making a purchase.
- 57% of U.S. consumers actively follow an online blogger or social influencer.
- 71% of them frequently buy items a blogger or influencer recommends.
Tools for a Profitable, Data-Driven Affiliate Campaign
Get one view of performance for digital marketing channels and understand how affiliate marketing impacts conversion.
Commission publishers who may appear at the beginning, the end, or both points in the journey.
Deep-linking capabilities create a smooth conversion experience and an ability to track app installs, leads and conversions.
Deliver personalized offers to a publisher’s audience in real time through our proprietary API.
Transparency into the true impact that placements provide, with visibility into ROI and conversions.
Activate and track your digital marketing efforts to drive in-store purchases.
Real-World Results from Rakuten Advertising
Rakuten Advertising & mac of all trades
Mac of all trades is the pricing leader for buying and selling used Apple products on the internet. Mac of all trades used real-world results from Rakuten Advertising’s zero-risk business model Accelerate to drive incremental sales through the affiliate channel.
Rakuten Advertising experts leveraged historical data to identify critical optimizations and exclusive partnership offers to increase program efficiencies and ensure that the right partners were in place to help them reach the right audience. Through regular publisher outreach, communication and strategic incentivization, the program saw:
- 65% year-over-year order volume growth
- 55% year-over-year increase in affiliate sales revenue
- 49% conversion rate increase
“We truly underestimated the impact a strong affiliate program could have on our revenue, and thanks to Rakuten’s Accelerate the impact has become reality. Everything about the program from the very beginning has been hassle-free, allowing us to put our efforts in other important areas of the business while affiliate thrives in the background. Our growth since launch has been exponential, and we are thrilled to see our company’s exposure reach new heights!” – Amato Cole, Director of Marketing, mac of all trades