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Affiliate Marketing

For Agencies & Partners

Promote Discovery and Drive Revenue.

Affiliate success comes down to partnerships—we link advertisers with publishers to reach new audiences and drive repeat sales. Our solutions are holistic, deliver incremental revenue and are continually enhanced for performance.

The industry voted us the #1 Affiliate Marketing Network for nine straight years and we just eclipsed past performance by crossing more than 110 million orders worldwide.

Affiliate for Advertisers

Our network drives performance for your business through superior service and innovative technology.

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Influencer marketing inspires product discovery and brand devotion.

Protection for Your Brand

Our Brand Quality and Regulatory Compliance Management Service provide a high level of security to brands seeking to minimize risk and ensure affiliate marketing programs align with federal requirements. By monitoring highlighting suspicious activity and tracking risk daily, we measure the severity and frequency of violations, identify opportunities for improvement and provide remediation services.

Real-World Results from Rakuten Advertising

Rakuten Advertising & Wells Fargo


Financial services provider, Wells Fargo, launched their affiliate marketing program with the goal of expanding credit card acquisition beyond current customers of the bank. Rakuten Advertising designed an affiliate prospecting program that focused on building strong relationships with publishers and educating them on the products offered. This approach was aligned with creating compelling consumer-facing offers that would appeal to a publisher’s audience.

By identifying high visibility placement opportunities, leveraging multi-channel marketing, and through tactical CPAs, the Wells Fargo Affiliate program saw:

  • 369% YoY growth between July & September 2017 against the same period in 2016

“Rakuten Advertising has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers.  Their expertise in the vertical and their strong partner relationships have led to a highly successful program.” – Jessica Joyner, AVP, Digital Acquisition Strategy at Wells Fargo