Get inside the mind of a direct to consumer shopper

Download the Rakuten Advertising Direct to Consumer Study to understand consumer purchasing habits and awareness surrounding e-commerce brands born online that ship directly to their customers.

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Roughly 75% of shoppers who have purchased from a D2C brand recall learning about those brands online.

Direct to Consumer (D2C) brands like Glossier, Allbirds, and Purple have been fueling evolution and advancement in ecommerce for over a decade. These brands are poised for future growth as consumers show a preference for buying unique, innovative products.

Rakuten Advertising surveyed 1,000 adults who made at least one purchase from a D2C brand to determine which products they were buying, why they were buying, and which content influences their purchasing decisions.

Download the Rakuten Advertising Direct to Consumer Study today to understand how you can position your own brand for success in a competitive D2C marketplace.