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We Service 60% of the Top US Banks

Rakuten Advertising is the leader in performance marketing for the financial services industry, working with 60% of the top US banks. Our financial clients continue to grow year over year and experience a level of success that inspires loyalty to Rakuten Advertising. Whether you are marketing loans, bank accounts, credit cards, brokerage or credit report services, we will design a solution that is right for your business.  

Superior Strategy & Service

Your dedicated Rakuten Advertising team is made up of award-winning strategists with years of experience in financial services marketing. The team, acting as an extension of your brand, will:

  • Foster relationships while keeping performance, profitability and compliance top of mind 
  • Provide proactive recommendations, insights and technology  
  • Deliver reporting and benchmark data on a weekly basis  
  • Identify opportunities to maximize performance  

Regulatory Compliance Management

Regulatory Compliance Management provides a level of security for financial institutions that want to minimize risk and ensure that their affiliate marketing program aligns with regulatory requirements. When it comes to compliance at Rakuten Advertising, we employ a unique blend of automation with a hands-on approach resulting in a failure rate of less than 1%, compared to the 8% average failure rate financial institutions see on their own.  

Comprehensive Analytics

Rakuten Advertising employs analysts who are experts in financial services marketing with decades of specialized experience collectively.

  • Highlight trends, top-performing products, and best-producing publishers 
  • Predictive modeling 
  • Online reporting available 24/7 – 365 days a year