Effective on January 1, 2020
Cookies are small alphanumeric files that are placed on your computer. Along with similar technologies, cookies store information about your browsing, use and download activity within our Site, as well as the network of websites and applications in which our Services operate. To learn about cookies in general you may visit here or here.
We use different types of cookies whose functions can be grouped in the following categories (please note that some cookies may be used differently by our Business Customers):
- Analytical/performance cookies allow us to recognize a return visitor to the website of a customer to enable such customers to learn more about their user traffic.
- Functionality cookies help us recognize you when you return to our Site or our customer’s websites and enables us to remember your preferences (for example, your choice of language or region).
- Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookies we use on the Rakuten Marketing Website
COLLECTION OF INFORMATION
|Types of cookies||Source||What it does||Link to source|
|Analytics and Targeting||Rakuten Marketing||Stores details about the traffic source.||https://rakutenadvertising.com/legal-notices/services-privacy-policy|
|Analytics||Google Universal Analytics||Website Analytics||https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage|
|Analytics and Targeting||LinkedIn Tracking||Website Analytics||https://www.linkedin.com/legal/cookie-table|
|Analytics and Targeting||Adwords||Website Analytics||https://support.google.com/adwords/answer/7521212|
Third Party Cookies we may use as part of the Rakuten Marketing Service
Rakuten Marketing Cookies our Customers can use as part of our Service
|Types of cookie||Cookie/Storage name||Source||What it does|
|Analytics||stc[site id]||Rakuten Marketing Attribution||Stores website user ID, traffic source IDs, page view and order count on client domain.|
|Analytics||rmStore or rmStore[MID]||Rakuten Marketing||Holds configuration for conversion code and stores affiliate and search click IDs on client domain|
|Consent||rmgconsent||Rakuten Marketing||Rakuten Marketing global consent cookie on Rakuten Marketing domains|
|Consent||rmlconsent_[domain]||Rakuten Marketing||Domain specific local consent cookie on client domain|
|Consent||__rmco||Rakuten Marketing||Stores consent information on client domain|
|Consent||__rmco_cs||Rakuten Marketing||Indicator whether consent was given on client domain|
|Consent||__rmco_jsv||Rakuten Marketing||Purpose IDs consented on client domain|
|Analytics/Targeting||rmuid||Rakuten Marketing||Rakuten Marketing ID on Rakuten Marketing domains|
|Targeting||cID||Rakuten Marketing Display||Stores details about the traffic source.|
|Targeting||pID||Rakuten Marketing Display||Recent products viewed by the user for retargeting.|
|Analytics||icts||Rakuten Marketing Display||Stores timestamp when cookie was set to detect cookie deletion|
|Targeting||uuid||Nextperf||Unique user identifier for retargeting|
|Analytics/Targeting||lsn_statp||Rakuten Marketing Affiliate||Consumer ID|
|Analytics/Targeting||lsclick_midNNNNN (NNNNN is the MID for the advertiser that the click belongs to)||Rakuten Marketing Affiliate||Holds click date and publisher ID|
Web Browser/Cookie-Based Opt-Out
You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies.
The opt-out from targeted ads must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and will not use data from another device for interest-based advertising purposes on the Opted-Out Device.
If you erase or otherwise alter your cookie/device settings (including upgrading certain browsers or devices) you may need to perform each opt-out process again, unless we can match the device as outlined above.
Even if you opt out of targeted ads based on cookies, you may still see ads based on other general factors such as webpage context or browser type.
Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.
You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores.
DO NOT TRACK
There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies.