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About Us

Our Mission

At Rakuten Advertising, our mission is to make the Internet a better place. A place that brings relevance, value and enjoyment to everyone involved—advertisers, publishers and consumers alike.

How do we do it? By never slowing down. By constantly innovating. By combining Rakuten’s owned and operated media with our pioneering artificial intelligence, and rich consumer insights. By connecting global brands to our industry-leading publisher network. By using game-changing strategy, shaped by decades of learning, to disrupt the industry as we know it.

For Agencies, Partners & Brands

We make it possible to discover new customers and build enduring connections that drive greater awareness, engagement and lifetime value.

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For Publishers

We power the network that helps them connect their visitors to the content they actually want—and make money with every conversion.

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And for Consumers

We make going online an experience they love—one where they’re known and respected, and every message is relevant.

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In the end, everyone wins.

Brands reach new audience and sustain long-lasting loyalty with their fans. Marketing performance increases. Publishers grow—both in users and in profit. And consumers tune back in—because they get the best from every interaction they have.

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Our Leadership

Nick Stamos
Chief Executive Officer
Tony Zito
Vincent Karachira
Chief Operating Officer
Jeffry Wender
Chief Revenue Officer
Chris Lin
General Counsel
Chief Corporate Officer
Laurie Shakur
Head of People
Ryugen Shimizu
President, Japan
Yuko Oki
Managing Director, Global Partnerships
Anthony Capano
Managing Director, International

About Rakuten

Rakuten Group is one of the world’s leading Internet service companies, empowering individuals and businesses globally. We have more than 70 businesses spanning e-commerce, digital content, communications, fintech and professional sports, bringing the joy of discovery to more than 1.2 billion members across the world. To learn more, please visit