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For Advertisers

Innovative technology and pioneering strategies.

Our advanced machine learning algorithms leverage user attributes and behavioural signals to re-engage consumers with relevant, valuable messages, enabling you to build deeper connections with each interaction.

Advanced Targeting

With other providers, retargeting can often be a one-size-fits-all approach, which involves serving generic ads, without any segmentation or differentiation. We do things differently. Rakuten Advertising elevates retargeting with multi-dimensional campaigns and Data-driven strategies to create effective, personalised ads for each visitor.


Machine-learning algorithms find engaged audiences by segmenting site visitors to drive conversions, not just clicks.


Our advanced bidding platform combines consumer and publisher habits to find the right place for the right ad.


Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost purchases.

Intelligent Measurement Matters

Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping to increase insights into:

Real-World Results from Rakuten Advertising

Rakuten Advertising & Vinomofo

48% Lift in Revenue

Australian online retail success story Vinomofo were excited to embrace new marketing technology.  After relying predominately on Facebook and Search as marketing channels, they wanted to expand their media mix to drive new site visitors and increase the volume of sales through retargeting.

  • 82% increase in ROAS for prospecting
  • 52% increase in conversion rate for prospecting campaign
  • Retargeting drove 51% increase in sales volume
  • Retargeting click-through rates increased by 25%

“The use of the display channel has been a phenomenal success of Vinomofo. The team at Rakuten Advertising have proven the power of dynamic creative and personalisation in retargeting campaigns, and further highlighted the necessity of creative marketing fueled by data in order to reach your audience and grow your brand.” – Kip McMillan, Head of Marketing, Vinomofo