In 2019, the Asia-Pacific region will account for 64% of total e-commerce sales worldwide.
Global e-commerce is forecasted to grow 21% in 2019 to $3.535 trillion according to eMarketer. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, experiencing 25% Year-on-Year (YoY) growth to reach $2.271 trillion. According to eMarketer, the APAC market will also drive 78% of global m-commmerce sales in 2019.
For brands to succeed in APAC, understanding the nuances of device use, consumer behaviour and consumer preferences within the region is key.
This report is designed to provide brands with data backed insights into how consumers in APAC are shopping online, what is influencing their decisions to buy locally and internationally, and how they engage with brands. The research findings in this report are divided into three sections:
- Where are consumers buying
- What are consumers buying
- How are APAC consumers engaging with brands