The 2019 State of e-Commerce, Asia-Pacific

An analysis of Asia-Pacific consumer behaviour, preferences, engagement and concerns about digital shopping

Download the report and expand your knowledge of the APAC region

We store your email address (or personal data above) in our database so we can send you communications from us and our service providers related to the commercial relationship and transaction, industry news and information and/or programs of interest, or marketing and sales material. Please refer to our privacy policy for more information: https://rakutenadvertising.com/en-au/legal-notices/website-privacy-policy .

You may unsubscribe or change your email address for email communications at any time by following the instructions mentioned prominently within each email communications or by emailing rm-privacy@mail.rakuten.com.

*Fields are mandatory.

In 2019, the Asia-Pacific region will account for 64% of total e-commerce sales worldwide.

Global e-commerce is forecasted to grow 21% in 2019 to $3.535 trillion according to eMarketer. The Asia-Pacific (APAC) region alone will account for 64% of total e-commerce sales worldwide this year, experiencing 25% Year-on-Year (YoY) growth to reach $2.271 trillion. According to eMarketer, the APAC market will also drive 78% of global m-commmerce sales in 2019.

For brands to succeed in APAC, understanding the nuances of device use, consumer behaviour and consumer preferences within the region is key.

This report is designed to provide brands with data backed insights into how consumers in APAC are shopping online, what is influencing their decisions to buy locally and internationally, and how they engage with brands. The research findings in this report are divided into three sections:

  1. Where are consumers buying
  2. What are consumers buying
  3. How are APAC consumers engaging with brands

Get the Report