Skip to content
Rakuten MarketingRakuten Marketing
Get Started

Consumer Insights

Actionable Insights for International Growth 

Whether you’re trying to identify expansion opportunities or better understand the US market, our Consumer Insights go beyond traditional analytics to help you truly understand how to keep your business competitive and growing.

Rakuten Intelligence Measures the Pulse of E-commerce.

We give global advertisers an advantageous view into consumer behaviour and commerce trends across the United States. We combine the largest, most representative e-commerce panel in the world with superior research methodology to reveal insights for those looking to launch or expand in the region.

Our data and expertise extend across retail, travel, financial services, and fulfillment and logistics.

Get Started

Turn Big Data Sets Into Actionable Insights

Our proprietary consumer data is captured through passive tracking of e-commerce sales, shipment receipts and historical anonymised purchase data.

From our panel of 1 million+ shoppers, we can tell you:

Make Smarter Decisions for Your Business

With data on more than 900 US merchants, we measure trends and deliver insights that keep you in the know and ahead of your competition. Make informed decisions across critical business areas, including: Share of Wallet, Fulfillment & Logistics and Consumer Demographics.

Rakuten Advertising Consumer Insights Dashboard

Market Intelligence Reports  

Rakuten Advertising clients have exclusive access to our custom market analyses. Produced quarterly, each report is a deep dive into global trends, shifts and opportunities to navigate changing times.

Rakuten Intelligence Data in Action

Rakuten Intelligence & Camp Chef


Camp Chef is an industry-leading manufacturer of outdoor cooking equipment. In April 2020, the company set their sights on reaching and converting new audiences on social media platforms.

Rakuten Advertising created scale and discovered relevant audiences by using Rakuten Intelligence’s proprietary purchase data. Our optimisation experts built seed audiences that targeted consumers who look very similar to Camp Chef’s profile customer based on past purchases and other consumer behaviours, leading to impressive campaign results.

  • 75% more purchases using Rakuten Intelligence data compared to only pixel data