Former HuffPost Australia CEO becomes Managing Director of Rakuten Marketing Asia-Pacific

JJ Eastwood makes the move from media to marketing giant

Sydney, 3 April 2018 – Rakuten Marketing, the world’s leading performance marketing company, today announces the appointment of former HuffPost Australia CEO JJ Eastwood as Managing Director Asia-Pacific. The appointment comes following former Managing Director Anthony Capano’s move to London, where he now leads the company’s European operations.

With an extensive career spanning leadership roles at Fairfax, News Limited and eBay, Eastwood brings 20 years of senior leadership experience to assist in further strengthening the Rakuten Marketing brand position.

“JJ’s passion for the digital landscape and ecommerce, sees him bring valuable expertise in digital product innovation, ecommerce and programmatic advertising. He has the capability to draw on these skills to drive growth and performance for his clients, and provide guidance and leadership to our teams throughout the region”, said Anthony Capano, Managing Director of Rakuten Marketing Europe.

Following the ongoing success of Rakuten Marketing throughout Asia-Pacific over recent years, Eastwood will be able to help facilitate new opportunities for clients and their customers. Through his considerable experience, Eastwood will bring forward innovative thinking and a new take on future planning to help expand the Asia-Pacific network.

“Rakuten Marketing is uniquely positioned between two of the fastest growing industries in Asia-Pacific, ecommerce and digital advertising, so it is an incredibly exciting time to be joining the business”, said Eastwood. “I am looking forward to building on the great work that Anthony and the Asia-Pacific team has already done, and rolling out new product offerings that will further solidify Rakuten Marketing as an industry leader.”

As Eastwood joins Rakuten Marketing, the business looks forward to maintaining its dominance in the industry and continuing to provide integrated solutions spanning across affiliate, display, and attribution to its customers.

About Rakuten Marketing

Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realise the full potential of their campaigns across display, affiliate & social channels. Our clients are looking to work with a transparent partner who can help them increase the efficiency and performance of their campaigns. These campaigns are supported by a robust platform that includes our own attribution & retargeting technology, unique data and advanced user identification capabilities.

Integrated multichannel solutions, along with our unique data insights and unparalleled client focus, equip marketers to deliver ad experiences that engage and influence across a global network.

Rakuten Marketing is backed by Rakuten, Inc. one of the world’s leading Internet service companies. With UK offices in London and Brighton, the company is headquartered in New York City, with additional offices in Australia, Brazil, Japan, Singapore and throughout the United States. Further information can be found on Twitter or at

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Rhiannon Farrar
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