Case Studies:

FORZIERI

Global growth through continuous innovation

FORZIERI is a global luxury concept store focused on accessories. Founded in 1992 as a family-owned boutique in Florence, FORZIERI has developed into a global online shopping destination shipping to more than 150 countries worldwide.

Having first joined the network in 2013, FORZIERI has a close and trusting relationship with Rakuten Advertising who have become an extension of its team. With programmes running across the EU, US and APAC, the affiliate channel has been pivotal to FORZIERI’s global growth. An innovative and flexible approach has seen net sales increase by 151% since they joined the network with 20% of online sales driven from the affiliate channel.

Such has been the success of the affiliate programme, FORZIERI has transitioned from Rakuten Advertising’s self-managed to advisory service. This has enabled the brand to take further advantage of Rakuten Advertising’s strategic support to discover new opportunities and gain a deeper view of markets across the globe.

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