Case Studies:

Rodd & Gunn

Rodd & Gunn’s display campaign tripled revenue in the US

Introduction

Rodd & Gunn is a New Zealand-based menswear retailer who creates classic garments imbued with contemporary style, designed to stand the test of time. The result is a range with integrity sewn into every seam and quality garments which will remain favourites for years to come.


Marketing Objective

Rodd & Gunn recognised Rakuten Advertising’s global presence, and our Asia-Pacific team was engaged to help establish their brand and launch their products in the US market. Rakuten Advertising was tasked with acquiring new customers, increasing conversion rate, driving site traffic and ultimately, growing revenue.

The success of this campaign has set a strong precedent for the retailer to utilise Rakuten Advertising’s services to replicate this strategy across other key markets such as Australia, New Zealand and UK.

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