Innovative Technology and Pioneering Strategies.
Our advanced machine learning algorithms leverage user attributes and behavioural signals to re-engage consumers with relevant, valuable messages, enabling you to build deeper connections with each interaction.
With other providers, retargeting can often be a one-size-fits-all approach, which involves serving generic ads, without any segmentation or differentiation. We do things differently. Rakuten Advertising elevates retargeting with multi-dimensional campaigns and Data-driven strategies to create effective, personalised ads for each visitor.
Machine-learning algorithms find engaged audiences by segmenting site visitors, driving conversions, not just clicks.
Our advanced bidding platform combines consumer and publisher habits to find the right place for the right ad.
Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost purchases.
Intelligent Measurement Matters
Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping to increase insights into:
Understand the incremental value of impressions and the impact they have on sales through other channels.
Recognise the immediate value of retargeting and how it influences potential customers along their buying journey.
Uncover deeper views of display performance beyond last-click measurement, including lifetime value.
Drive Incremental Revenue with Rakuten Advertising
Serve the most effective ads in the right places, with Data-driven machine-learning algorithms.
Replace A/B testing with dynamic creative intelligence and optimisation technology.
Optimise your campaigns with real-time, transparent reporting, using our insights and attribution platform.
Monitor and analyse your campaigns in ways technology alone can’t, with the guidance and support of industry experts.
Ensure brand safety across multiple devices, using our premium inventory partnerships.
Real-World Results from Rakuten Advertising
Rakuten Advertising & Cariloha
68% of Revenue Influenced
To drive engagement and retention with their increasing site traffic, luxury brand Cariloha leveraged display retargeting strategies across Facebook and traditional inventory to drive sales of its eco-friendly bamboo products. The results of this campaign showed that:
- Returning site visitors spent 50% more than they did previously.
- 68% of total site revenue was influenced by retargeting.
“It wasn’t until we started working with Rakuten Advertising that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Advertising the obvious choice as a retargeting partner.” – Aaron Hobson, VP of Marketing, Cariloha