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For Agencies & Partners

Innovative Technology and Pioneering Strategies.

Our advanced machine learning algorithms leverage user attributes and behavioural signals to re-engage consumers with relevant, valuable messages, enabling you to build deeper connections with each interaction.

Advanced Targeting

With other providers, retargeting can often be a one-size-fits-all approach, which involves serving generic ads, without any segmentation or differentiation. We do things differently. Rakuten Advertising elevates retargeting with multi-dimensional campaigns and Data-driven strategies to create effective, personalised ads for each visitor.


Machine-learning algorithms find engaged audiences by segmenting site visitors to drive conversion, not just clicks.


Our advanced bidding platform combines consumer and publisher habits to find the right place for the right ad.


Our dynamic creative engine serves relevant products in engaging ads that reflect your brand identity and boost purchases.

Intelligent Measurement Matters

Intelligent campaign optimisation is fundamental to your success. Our proprietary attribution and insights platform enables optimisation by helping to increase insights into: