Globalisation is nothing new.
Markets have been anticipating global expansion for years now, but with that comes very little actual preparation. With the UK and US markets already well developed it is necessary for brands to look beyond their traditional customer bases for growth. Aside from UK brands looking overseas there are also global brands looking at UK-based luxury retailers.
For marketers looking to expand across the globe, our New Horizons report shares useful insights into the markets of the Middle East, APAC and Europe. Learn more about the various strategies, tactics and practical advice needed for success by downloading the report.
Did you know that?
of transactions driven for Rakuten Advertising clients are now taking place overseas
of marketers say they have local marketing teams in overseas markets
of UK marketers are reliant on themselves and their local team to take charge of global campaigns