Overview & Challenge
Whistles is a contemporary fashion brand based in London. Since its inception, Whistles has created intelligently designed, timeless and luxurious clothing. The brand boasts a large customer base and is a recognised name in the fashion world.
Whistles has a strong online presence supported by a range of digital marketing strategies. As such, deeper insight into user behaviour across the full path to purchase was needed to better understand the returns the various strategies were providing. Specifically, Whistles wanted to understand the incremental value of its content publishers, who are all too often left undervalued in flawed last-click measurement.
As an existing client of Rakuten Advertising, Whistles was eligible for Rakuten Advertising’s attribution platform and insights, at no additional cost.