Luxury fashion brand NET-A-PORTER and Rakuten Advertising’s 11-year partnership played a vital role in increasing campaign performance in a rapidly changing marketplace, driving huge sales growth globally. A reactive and ‘always-on’ strategy ensured that budgets were invested in the right places whilst protecting the brand’s luxury reputation.
- Increase net sales YoY
- Reduce reliance on lower funnel publishers such as loyalty and voucher sites
- Diversify the affiliate programme by working more closely with non-traditional publisher models
- Drive more valuable customers who generate a higher AOV
- Expand the NET-A-PORTER customer base outside of developed markets in the UK and US to reach new audiences on an international level