Advertising that outperforms

Driven by Affiliate Intelligence, Rakuten Advertising connects advertisers and publishers to reach audiences like never before and like no one else. The best data, AI, and network – for the very best results.

Affiliate Intelligence: Setting the standard in affiliate AI

The leader and pioneer in affiliate, Rakuten Advertising continues to push its possibilities. Meet Affiliate Intelligence, offered exclusively by Rakuten Advertising. Unmatched data. Industry-defining AI. The foremost full-funnel network. Future-focused strategy and expertise. Together, Affiliate Intelligence finally realises affiliate’s full potential, for brands and publishers alike.

With Affiliate Intelligence you will:

  • Find the winning partners no one else can – including emerging opportunities like influencers.
  • Create custom, large-scale, long-term programmes to outperform your unique goals.
  • Predict, prove, and improve overall value – today and tomorrow.

When we say “outperform,” we’ve got the numbers to prove it


in global traffic


years leading affiliate


consumers reached


transactions completed

Top brands. Premium publishers. Outstanding outcomes.

Everything we do at Rakuten Advertising comes back to performance. The world’s top advertisers and publishers trust us to find, reach, connect, and convince audiences – through the very best partnerships.


Innovation meets insight

Affiliate Intelligence helps you make the most strategic performance marketing decisions because you’ll have the insight and intuition that only comes with years of experience – from tried-and-true strategies to opportunities to emerging media trends.


Affiliate services that help you outthink and outperform

We get your business, we get your needs, and then we get you results – matching you with the right partner to connect with people where and when it counts.


Quality partnerships and technology

Maximise growth with exclusive access to the most-loved global consumer brands in partner marketing, flexible tech to support monetisation and automation, and expert partnership teams.

Recognised for our industry-leading work

When we say “proven results,” we mean it. Year after year, we’re recognised by industry leaders for our ability to help both brands and publishers outperform the competition – and their own expectations.

Digiday Technology Awards

Best Affiliate Marketing Platform

MarTech Breakthrough Awards

Performance Marketing Innovation

Partnership Awards

Best Retail Partnership, Urban Outfitters & Rakuten Advertising

Partnership Awards

Best Brand Engagement Campaign, JD Sports & Rakuten