Effective on January 1, 2020
In connection with certain features of our Site and our Services, we and certain third-party business partners, vendors and advertisers may use cookies (or other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you interact with websites, applications or advertisements in our network.
Cookies are small alphanumeric files that are placed on your computer. Along with similar technologies, cookies store information about your browsing, use and download activity within our Site, as well as the network of websites and applications in which our Services operate. To learn about cookies in general you may visit here or here.
The cookies we use include session cookies, (i.e., cookies that will persist only until you end your session on a website), and persistent cookies, (i.e., cookies that persist even after you end your session on a website). The cookies and similar technologies contain a unique identifier that can be used to track your activity, including products viewed on a customer website. Information collected through the use of the cookies and similar technologies is used by us for purposes described in this Privacy Policy such as to track the web pages, applications, advertisements and products viewed by you for statistical analysis and to serve targeted advertising content to you on behalf of our advertisers. Cookies and similar technologies may be used by our advertising exchanges, advertising networks and similar third parties (“Ad Networks”), advertisers, Data Providers or other partners. The use of such technologies is governed by the respective privacy policies of the advertisers/Ad Networks, Data Providers and/or partner website.
We use different types of cookies whose functions can be grouped in the following categories (please note that some cookies may be used differently by our Business Customers):
- Analytical/performance cookies allow us to recognize a return visitor to the website of a customer to enable such customers to learn more about their user traffic.
- Functionality cookies help us recognize you when you return to our Site or our customer’s websites and enables us to remember your preferences (for example, your choice of language or region).
- Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookies we use on the Rakuten Advertising Website
COLLECTION OF INFORMATION
| Types of cookies | Source | What it does | Link to source |
|---|---|---|---|
| Analytics and Targeting | Rakuten Advertising | Stores details about the traffic source. | https://rakutenadvertising.com/legal-notices/services-privacy-policy |
| Analytics | HubSpot | Website Analytics | https://knowledge.hubspot.com/articles/kcs_article/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser |
| Analytics | Google Universal Analytics | Website Analytics | https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage |
| Analytics and Targeting | LinkedIn Tracking | Website Analytics | https://www.linkedin.com/legal/cookie-table |
| Analytics and Targeting | Adwords | Website Analytics | https://support.google.com/adwords/answer/7521212 |
| Analytics | Hotjar | Website Analytics | https://www.hotjar.com/legal/policies/cookie-information |
Third Party Cookies we may use as part of the Rakuten Advertising Service
Rakuten Advertising Cookies our Customers can use as part of our Service
| Types of cookie | Cookie/Storage name | Source | What it does |
|---|---|---|---|
| Analytics | stc[site id] | Rakuten Advertising Attribution | Stores website user ID, traffic source IDs, page view and order count on client domain. |
| Analytics | rmStore or rmStore[MID] | Rakuten Advertising | Holds configuration for conversion code and stores affiliate and search click IDs on client domain |
| Consent | rmgconsent | Rakuten Advertising | Rakuten Advertising global consent cookie on Rakuten Advertising domains |
| Consent | rmlconsent_[domain] | Rakuten Advertising | Domain specific local consent cookie on client domain |
| Consent | __rmco | Rakuten Advertising | Stores consent information on client domain |
| Consent | __rmco_cs | Rakuten Advertising | Indicator whether consent was given on client domain |
| Consent | __rmco_jsv | Rakuten Advertising | Purpose IDs consented on client domain |
| Analytics/Targeting | rmuid | Rakuten Advertising | Rakuten Advertising ID on Rakuten Advertising domains |
| Targeting | cID | Rakuten Advertising Display | Stores details about the traffic source. |
| Targeting | pID | Rakuten Advertising Display | Recent products viewed by the user for retargeting. |
| Analytics | icts | Rakuten Advertising Display | Stores timestamp when cookie was set to detect cookie deletion |
| Targeting | uuid | Rakuten DSP | Unique user identifier for retargeting |
| Targeting | Tc | Rakuten DSP | Cookie Check |
| Targeting | FPTrust | Rakuten DSP | User Opt-out |
| Targeting | ls_token | Rakuten DSP | User Opt-out |
| Targeting | mf_token | Rakuten DSP | User Opt-out |
| Targeting | nextperf_token | Rakuten DSP | User Opt-out |
| Targeting | rt_status | Rakuten DSP | User Opt-out |
| Targeting | opt-out | Rakuten DSP | User Opt-out |
| Targeting | token_gap | Rakuten DSP | User Opt-out |
| Targeting | token_nextperformance | Rakuten DSP | User Opt-out |
| Targeting | token_youronlinechoice | Rakuten DSP | User Opt-out |
| Targeting | ccv2 | Rakuten DSP | Cache Cookie |
| Targeting | m{cookieName} | Rakuten DSP | Cookie Mapping |
| Analytics/Targeting | lsn_statp | Rakuten Advertising Affiliate | Consumer ID |
| Analytics/Targeting | lsclick_midNNNNN (NNNNN is the MID for the advertiser that the click belongs to) | Rakuten Advertising Affiliate | Holds click date and publisher ID |
Web Browser/Cookie-Based Opt-Out
You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies.
The online advertising industry also provides websites from which you may opt-out of receiving targeted ads/interest-based advertising from us, our data partners and our other advertising partners that participate in self-regulatory programs. You may use the NAI opt-out tool here, which will allow you to opt out of seeing targeted ads from us and other members. The DAA’s opt-out tool can be found at here. EU users who have provided their consent to our use of cookies and similar technologies to process their personal information (see the paragraph titled RIGHTS FOR EU USERS below) can use the EDAA’s opt-out tool which can be found here.
The opt-out from targeted ads must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”), we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes, and will not use data from another device for interest-based advertising purposes on the Opted-Out Device.
If you erase or otherwise alter your cookie/device settings (including upgrading certain browsers or devices) you may need to perform each opt-out process again, unless we can match the device as outlined above.
Even if you opt out of targeted ads based on cookies, you may still see ads based on other general factors such as webpage context or browser type.
Mobile Application-Based Opt-Outs
Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.
You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores.
DO NOT TRACK
There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies.