Rakuten Advertising has revised its Publisher Membership Agreement (“PMA”) and has consolidated parts of our agreement.  The PMA and updated Network Policies and Guidelines will be effective at 5:00 p.m. (EST) on January 1, 2020 (“Effective Date”).

You can find the revised agreement at https://rakutenadvertising.com/legal-notices/publisher-membership-agreement and a summary of the major revisions to the PMA, below:

• Because there are emerging laws and regulations that use varying terminology (e.g., personally identifiable information, personal information, personal data), we made a global change to create a definition using the term “Personal Data” to generally address this type of protected information.
• Privacy Section 7.5 – We have added language to ensure that both you and we are meeting the notice and opt-out requirements needed to comply with the California Consumer Privacy Act.