Rakuten Marketing Announces FY2016 Business Results

SAN MATEO, Calif., Jan. 24, 2017 / PRNewswire/ — Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced its FY2016 business results. Through its digital solutions, Rakuten Marketing reports double-digit year-to-date revenue growth of 17 percent over 2015. This year, Rakuten Marketing has expanded its offerings and technology to better equip marketers to reach target audiences and increase return on investment.

This year’s results indicate that U.S. consumer spending is up year-over-year across marketing strategies. Site revenue increased 29 percent for display clients, while affiliate network and search sales grew by 28 percent and 22 percent, respectively. The company’s recent acquisitions, Manifest Commerce and NextPerf, were also profitable, contributing 20 percent of incremental revenue for Rakuten Marketing in 2016.

“I’m thrilled to report that our continued investment in technology, insights and talent is driving performance for our clients as we grow and expand our business,” said Tony Zito, CEO. “The pace at which consumer behavior is changing demands a lot of marketers; Rakuten Marketing is dedicated to staying ahead of the curve to empower marketers to create the most meaningful consumer experiences possible.”

Highlights include:

  • Acquisitions: Manifest Commerce and Nextperf acquisitions bolster Rakuten Marketing’s consumer intelligence and automated personalization, while strengthening its presence in Europe and South America.
  • Consumer Identification: Rakuten Marketing is organizing its data and enhancing its measurement platforms to streamline marketers’ view of consumer behavior across multiple strategies. A central part of this initiative is Rakuten Marketing’s proprietary cross-device consumer graph, which is proving to increase performance by as much as 20 percent when used for audience targeting. Adoption of Rakuten Marketing’s Cadence attribution tool has grown 155 percent in the past year, and its solution platforms have been updated with more agile performance views. Rakuten Marketing also joined the DMA’s XDID Advisory Council to develop resources that will empower marketers with standards for cross-device transparency in selecting advertising partners.
  • Client Growth/Wins: Rakuten Marketing’s global client base grew an average of net 5 percent, with the most substantial growth occurring in the affiliate network. Same-store client revenue remains up and is expected to continue to grow in 2017.
  • Team Expansion: Rakuten Marketing’s global team grew by 17 percent in 2016, growing its talent to 780 employees across the Americas, Europe and Australia. New leadership appointments include: Ken Dorward, CFO; Michael von Stern, EVP, Strategy; Bob Buch, SVP, Social; Vincent Karachira, SVP, Europe.

Rakuten Marketing aims to use the momentum gained in 2016 to propel it forward as a leader in the advertising technology industry by empowering marketers with insights and technology to create influential consumer experiences.

About Rakuten Marketing
Rakuten Marketing’s industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.

Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at https://rakutenadvertising.com.