Clarisonic, a skincare brand providing consumers with infinitely better skin through ground-breaking devices, partnered with Rakuten Advertising to acquire new customers and increase revenue growth. Beginning with lower funnel display retargeting efforts to target frequent shoppers who visited the site, the Rakuten Advertising Display team worked towards a return on ad spend (ROAS) goal of $2.5:1 with a 21-day cookie window, while using static ads within the display campaign.
After analyzing performance metrics, the team recognized a greater opportunity to grow traffic and utilize the full budget within upper funnel targeting as well. By introducing Prospecting strategies to the current Retargeting campaign, Clarisonic was able to exceed their performance goals. The Rakuten Advertising Display team layered in additional prospecting tactics, which increased new user traffic to the site, while feeding the retargeting pool.