Founded in 2007 by entrepreneur Marcia Kilgore, FitFlop’s mission is to empower people to live active and fulfilling lives through its innovative footwear range. The brand has had a successful partnership with Rakuten Advertising since 2011, with the objective to drive sales and scale its reach via global affiliate programs. FitFlop sought to drive growth in the US market by engaging a younger target audience, which presented a huge growth opportunity for the brand.
To reach this new target market, FitFlop ran an influencer campaign through Rakuten Advertising utilizing our influencer platform, cross-channel attribution reporting capabilities, and the rich data provided by our affiliate network. This combination would allow FitFlop to understand the value that influencer marketing could drive across the full customer journey for future investment.