Case Studies:

Jansport Multi-Channel

Driving Customer Acquisition and Awareness With a Multi-channel Approach

JanSport, a well-known accessories brand, partnered with Rakuten Advertising on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, featuring popular Disney characters on JanSport apparel and accessories.

In order to increase brand awareness, customer acquisition and website performance, JanSport utilized a combination of search, display and affiliate strategies, leveraging valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.

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