Case Studies:

mac of all trades

mac of all trades is the pricing leader for buying and selling used Apple products on the internet.


Founded in Atlanta, GA, they have been serving the Apple community since 1995 and provide impeccable service to their customers. Growing steadily over the years, mac of all trades shifted their focus to eCommerce in 2002. With this shift, they sought to further optimize and expand their brand presence online through the use of affiliate marketing. Mac of all trades joined the Rakuten Advertising affiliate network in 2017 with the goal of launching an affiliate program that would scale their business and drive incremental sales.

As a valued partner, their Rakuten Advertising team strategically identified further room for growth across their program, however, the brand did not have the in-house resources to run their program to its fullest potential. In May 2019, mac of all trades chose to use Rakuten Advertising’s Accelerate business model, which allowed our expert team to fully take over the management of their affiliate program.

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