Financial Affiliate & Consumer Trends Report 2022

Understanding consumer purchasing decisions and how to keep your affiliate marketing program compliant

Growing a compliant publisher mix and reaching key audiences through performance marketing is not without its challenges. Find out the results of our 2022 research report on what over 1,000 US consumers look for when making important decisions on financial services.

  • 68% of consumers claimed to look for credit cards with a cashback reward
  • 27% of Gen Z (ages 18-24) looked for additional perks like gym discounts
  • Consumers ranked email followed by family/friend referrals as being their preferred ways to learn about new credit cards and payment offerings



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