ASICS is one of the world’s leading performance footwear and apparel brands. In 1949, ASICS was founded on the philosophy of “Anima Sana In Corpore Sano – A Sound Mind in a Sound Body. The social significance of sports – specifically running – is growing more than ever in our world today. ASICS remains committed to contributing to a positive and sustainable society and to bringing joy to the people of the world through running.
ASICS has been running an affiliate marketing program on Rakuten Advertising’s platform since December 2015 and has largely been managing their campaigns in-house. Recognizing the growth opportunity that the affiliate channel offers, ASICS connected with leading affiliate marketing agency AMDX to work with them to expand their program. AMDX leveraged Rakuten Advertising’s affiliate marketing tools to drive better return on investment through the channel. AMDX’s program management combined with Rakuten Advertising’s data and insights on high performing publishers proved to be a winning combination that helped ASICS drive significant sales growth during the crucial fourth quarter shopping period.