Success Stories:

Jansport

Delivering Demand with Data-Driven Affiliate Marketing

INTRODUCTION & CHALLENGE

JanSport, a very well-known accessories brand, started their first affiliate program with Rakuten Advertising in January 2017 with the following goals in mind:

  • Maintain brand identity while expanding into a new marketing channel
  • Maximize acquisition with content and loyalty sites
  • Exceed sales targets MoM
  • Establish partnerships and campaigns to increase awareness and knowledge of their brand

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