Mission accomplished: Unlock more revenue with targeted campaigns

Audience Engine powers high-earning affiliate marketing campaigns with 1st party data.

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Combine publisher data with insight to power business-changing impact

Audience Engine customers are seeing results like:

+68%

YoY sales growth

+70%

YoY new customer acquisition

Publisher solutions

A simple, privacy-safe way to offer personalisation and grow ad revenue.

With Audience Engine, publishers can help advertisers use personalised messaging to reach the segments they value most.

Earn more revenue from high-value audience segments

Use targeted campaigns and paid placements to generate more revenue from your audiences. With existing reporting, payment workflows, and 1st party data, measurement becomes effortless.

Make ad sales more attractive to advertising partners

Create hybrid, paid-on-performance offerings that brands will love by packaging first-party data. Sales cycles will shrink, and you’ll be able to elevate affiliate transactions into full-funnel brand partnerships.

Win over your audiences with high-value ad experiences

With our privacy-first tech, you can build trust and lift metrics through personalised ads that align with audience interests.

Advertiser solutions

Unlock high-value customers with segmentation and audience-targeted campaigns.

With Audience Engine, advertisers can now reach and target customers through trusted partners—delivering personalised messages that drive conversions.

Get the results you need to grow your affiliate budget

With better targeting abilities, you can justify investments and secure additional budget to advance your goals.

Leverage real-time insights to optimise your campaigns

When you can see what’s working, you can refine for even greater results and more efficient spend. Equally, seeing what’s not working helps you avoid wasted spend.

Capture insights to refine your approach on other channels

Take what you’re learning—from new consumer insights to segment-level performance—and apply it across other channels for better results.

Capital One Shopping used Audience Engine to drive incremental gains

After 3 months with Audience Engine, the company achieved +80% higher YoY growth on priority KPIs—compared to the average monthly lift from the two previous quarters.

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Outperform even harder with Affiliate Intelligence by Rakuten Advertising

Rich, AI-enhanced data. A world-class full-funnel network. Global expertise. Get even more out of your affiliate programs with a groundbreaking approach that connects brands, publishers, and audiences like never before.

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