Digital Ad Network

Discover a World of New Customers

Everywhere Rakuten audiences shop, chat, watch or read, Rakuten Advertising is there, with relevant ad experiences that bring your brand to life. Make genuine connections in brand-safe environments through our global network of digital media and commerce properties.

Authentic Connections in a Digital World

Be Seen

Create brand awareness and interest in your brand.

Generate Traffic

Get people to consider your products or services.

Influence Sales

Encourage interested people to action.

Audiences Across the Rakuten Universe

Our members are real people, and Rakuten properties are where they live their lives online, from chatting to gaming, shopping or enjoying a show with friends.

Advertising Customers Love

Help your clients stand out in a crowded landscape with our advertising experiences that delight audiences and reach customers where they spend most of their time. Our solution delivers unparalleled audience reach, scale and access across video and digital environments.

Access Our Premium Global Network

Whether you’re an Exchange, a DSP, SSP, agency or in-house programmatic team, achieve your advertising goals with the vast Rakuten ecosystem.

Real-world Results From Rakuten Advertising

Advertising-Video-on-Demand (AVOD): Driving Success for the Automotive Industry


Connected TV (CTV) offers a new way for advertisers to engage and reach their audiences outside of linear TV distribution on the biggest screen in the house. The sophisticated targeting capabilities and digital tracking abilities have spurred the automotive industry’s shift of media budgets to CTV.

Across Europe, the automotive industry is the fourth largest user of CTV. Brands in the automotive vertical are partnering with Rakuten Advertising to drive engagement via the Rakuten TV platform with qualified audiences that have a high index of auto-intenders, within a premium video environment.

  • 95% completion rate across the automotive industry; the strongest in Europe.
  • 98.8% of ads delivered on CTV
  • Over 70% of automotive brands renewed their partnership and increased investment