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Our media ecosystem delivers
Elevate your business by leveraging Rakuten’s media ecosystem to reach your audience.
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Connect with your audience in a captive environment from the smallest to the biggest screen in the house.
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Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem.
The app where consumers are always connected and socialising with family and friends.
The streaming service for people who love Japanese and Korean culture.
Case Study: VIKI
AVOD helps the gaming industry reach the next level.
Japan and Korea are some of the biggest and most mature video game markets in the world. Worldwide, there are more than 2.6 billion gamers, each spending over eight hours per week playing. Viki has been helping the gaming industry globally to reach a cord-cutting audience of gaming lovers as one of the leading portals for Asian entertainment. Viki is additionally leveraging its female-led user base to support the gaming industry in reaching its new target audience, with more than 4 in 10 video game players being women globally.
Case Study: AVOD >The new household staple for FMCG brands
Connected TV (CTV) offers a new way for advertisers to engage and reach their audience outside of linear distribution on the biggest screen in the house. Across the 5 largest European markets, 50% of regular connected TV viewers watch internet-delivered content on their TV screens every day. Following the trend in the United States, where more than 50% of TV budgets are being moved to CTV, FMCG marketers in Europe are also shifting their advertising away from linear and cable.
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