Case Studies:

Viki & Gaming

AVOD helps the gaming industry reach the next level.

Introduction

Japan and Korea are some of the biggest and most mature video game markets in the world. Both cultures play an important role in shaping the global video game industry at least since the 1980s. Worldwide, there are more than 2.6 billion gamers, each spending over eight hours per week playing. Gaming has now transitioned from an underground subculture to a growing part of pop culture.

Viki has been helping the gaming industry globally to reach a cord-cutting audience of gaming lovers as one of the leading portals for Asian entertainment. Viki is additionally leveraging its female led user base to support the gaming industry in reaching its new target audience with more than 4 in 10 video game players being women globally.

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