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Real-world Results From Rakuten Advertising

Advertising-Video-on-Demand (AVOD): Driving Success for the Automotive Industry

 

Connected TV (CTV) offers a new way for advertisers to engage and reach their audiences outside of linear TV distribution on the biggest screen in the house. The sophisticated targeting capabilities and digital tracking abilities have spurred the automotive industry’s shift of media budgets to CTV.

Connected TV (CTV) offers a new way for advertisers to engage and reach their audiences outside of linear TV distribution on the biggest screen in the house. The sophisticated targeting capabilities and digital tracking abilities have spurred the automotive industry’s shift of media budgets to CTV.

Across Europe, the automotive industry is the fourth largest user of CTV. Brands in the automotive vertical are partnering with Rakuten Advertising to drive engagement via the Rakuten TV platform with qualified audiences that have a high index of auto-intenders, within a premium video environment.

  • 95% completion rate across the automotive industry; the strongest in Europe.
  • 98.8% of ads delivered on CTV
  • Over 70% of automotive brands renewed their partnership and increased investment

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