The new home where digital media & CTV advertising outperforms

Connecting advertisers with hard-to-reach target audiences and platforms with the world’s biggest brands.

Introducing CTVision+

Mastering the CTV Landscape: All in One Place

Our powerful ecosystem




worldwide offices


global employees


monthly impressions

Our client partners

Our media ecosystem delivers

Elevate your business by leveraging Rakuten’s media ecosystem to reach your audience.

Gain immediate scale

Connect with your audience in a captive environment from the smallest to the biggest screen in the house.

Work with local experts

Access industry-leading experts with a proven track record of delivering for brands.

Access proprietary technology

Manage campaigns using proprietary technology that delivers results across the entire marketing funnel.

Reach all audiences at all times

Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem.


In a fragmented CTV landscape, reach your audience in a meaningful way with our diverse and premium content ecosystem.

Rakuten TV

The home of millions of streamers across Europe, showing content that the entire family enjoys.

Rakuten Viber

The app where consumers are always connected and socialising with family and friends.

Rakuten Viki

The streaming service for people who love Japanese and Korean culture.

Rakuten France

The ultimate B2C & B2B e-commerce marketplace loved by shoppers in France.

CTV media portfolio, made by a publisher, for publishers

A custom-built portfolio of industry-leading publishers connected to Rakuten’s audience engine is proven to be in high demand from global advertisers.

Full transparency is guaranteed

Seamless onboarding with no hidden tech or intermediary fees.

Enjoy high retention rates

We deliver measurable impact and consistent results for brands that keep them coming back.

Access local market expertise

A collection of premium inventory to be sold by Rakuten’s CTV local market experts.

BrewDog Case Study

Reaching new audiences with CTV

BrewDog had built a loyal customer base of craft-beer lovers with a typical customer demographic in their mid-30s. However, with the launch of the new Lost Lager, the brand sought to expand their appeal to the harder to reach 18-24 year olds.

Award-winning agency, Goodstuff, worked with Rakuten Advertising’s in-market experts to devise the right approach for amplifying the BrewDog brand with this younger demographic. The team looked to help to maximise impact by finding the right placements to deliver results. The twenty second creative which featured across Rakuten TV’s suite of premium Hollywood films, entertainment content and news content delivered the results BrewDog were looking for.

Case Study: VIKI

AVOD helps the gaming industry reach the next level.

Japan and Korea are some of the biggest and most mature video game markets in the world. Worldwide, there are more than 2.6 billion gamers, each spending over eight hours per week playing. Viki has been helping the gaming industry globally to reach a cord-cutting audience of gaming lovers as one of the leading portals for Asian entertainment. Viki is additionally leveraging its female-led user base to support the gaming industry in reaching its new target audience, with more than 4 in 10 video game players being women globally.

Case Study: AVOD >The new household staple for FMCG brands

Connected TV (CTV) offers a new way for advertisers to engage and reach their audience outside of linear distribution on the biggest screen in the house. Across the 5 largest European markets, 50% of regular connected TV viewers watch internet-delivered content on their TV screens every day. Following the trend in the United States, where more than 50% of TV budgets are being moved to CTV, FMCG marketers in Europe are also shifting their advertising away from linear and cable.

Rakuten helps our clients deliver their campaigns in a transparent and trusted manner -- on curated and brand safe/suitable inventory on the ‘big screen’ in addition to television campaigns.
Zita Huijboom
Manager Digital Partnerships GroupM Netherlands
Adding Rakuten to our campaigns has been hugely beneficial. We have seen really strong VTRs, really thorough reporting and regular contact with the sales team to ensure our campaign is performing as effectively as possible.
Adam Brown
AV Planner/Buyer, the7stars

Get in touch to learn more

Our digital media and ctv advertising experts will work with you to develop unique opportunities for your brand.