Connected TV (CTV) offers a new way for advertisers to engage and reach their audience outside of linear distribution on the biggest screen in the house. The sophisticated targeting capabilities and digital tracking abilities has seen the automotive industry begin to shift media budgets from traditional linear TV to CTV.
The automotive industry is the 4th largest spender across CTV in Europe. Brands in the automotive vertical are partnering with Rakuten Advertising to drive engagement on the Rakuten TV platform with qualified audiences that have a high index of auto-intenders within a premium video environment. The visibility into campaign performance and tracking capability are solidifying partnerships.