About Us

Day-to-day
Nick is responsible for Rakuten Advertising’s day-to-day operations and provides strategic guidance to ensure the company is accelerating its speed of innovation and corporate growth. An experienced operator and corporate strategist, Nick is focused on leveraging proprietary data, advanced data science, and real-time technology to drive growth for brands and create new opportunities across Rakuten Group.

Career history
Before joining Rakuten, Nick was a consummate entrepreneur, founding companies in the mobile analytics and fintech industries, and consulting CPG and retail brands.

Notably, Nick was the Senior Vice President at The Nielsen Company (NLSN), where he led the launch of Nielsen’s mobile business outside of North America. Nick came to Nielsen by way of the firm’s 2007 acquisition of mobile analytics firm Telephia, where, as a founding team member, Nick was involved in the development and management of the company’s strategy, products, marketing and commercial efforts, and corporate development activities.

Prior to Telephia, Nick spent 8 years in consulting at Swander, Pace & Company and Braxton Associates, primarily working with consumer packaged goods manufacturer and retailer clients. Over the course of his consulting career, Nick developed broad engagement experience in new product development, competitive assessment and benchmarking, channel and sales force management, and mergers & acquisitions.

Alma mater
MIT, BS, Management with an Economics Minor

Favourite quote
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt

Of personal note
Nick was born and raised in Syracuse New York and received a Bachelor of Science degree in Management with an Economics minor from MIT. He is a first generation Greek-American and loves Syracuse University sports and traveling the world with his wife Alyson and two young daughters.

Day-to-day
Vincent leads Global operations for Rakuten Advertising, designing the company’s innovative roadmap to keep pace with the swiftly evolving industry. With a team of more than 250 specialists across the business, Vincent oversees Publisher Development, Ad Operations, Analytics, Business Operations, Product Management, Product Adoption and Corporate Strategy. Underscoring everything he does is a commitment to making things happen and creating new avenues for growth for both Rakuten Advertising and its clients.

Career history
An entrepreneur at heart, Vincent has nearly 20 years of experience scaling software businesses through product innovation. Vincent joined Rakuten Advertising as CEO and Founder of Nextperf, the AI-based retargeting business that Rakuten Advertising acquired in 2016. He oversaw the integration of the company’s programmatic assets, and laid the foundational platform its display business is built on today.

Prior to NextPerf, Vincent ran IT services and software companies, and invested in start-ups across the entertainment, marketing/advertising and retail sectors.

Education
MIT, Executive Education Certificate in Artificial Intelligence, Implications for Business Strategy
Institute Superieur de Gestion, Master’s Degree, Business and Finance

Favourite quote
“Innovation distinguishes between a leader and a follower.” – Steve Jobs

Of personal note
Father of three, Vincent has a huge passion for golf.

Day-to-day
Delight clients. Period.

Career history
More than 20 years in marketing, audience measurement and technology, supporting leading clients across all aspects of media, content consumption and technology. Most recently, led Local Media at Nielsen.

Education
University of Texas at Austin

Favourite quote
“Be influenced by nothing but your clients’ interests. Tell them the truth.” – Arthur Nielsen

Of personal note
Proud Dad and Husband. Native Texan, and proud of it, too.

Day-to-day
Laurie is responsible for all aspects of the Human Resources function, which includes leading a global team of Human Resource Business Partners. Laurie is passionate about coaching, employee engagement and implementing creative HR solutions, processes and programmes that are globally strategic, impactful and scalable. Her practical approach includes demystifying communication, identifying and leveraging individual/team strengths and building grassroots engagement that supports improving the overall employee experience.

Career history
Laurie is a global Human Resources leader with over 20 years of experience. Prior to joining Rakuten, Laurie held several Human Resource Business Partner leadership positions with increasing responsibilities in technology, banking, utilities and financial services.

As a lifelong learner, Laurie has attended executive education programmes at Cornell University, Stanford University and Dartmouth College. She is certified as a senior professional in Human Resources (SPHR, SHRM-SCM) and as an Executive Coach.

Laurie is also a founding member of the San Francisco Bay Area Chapter of the National Association of African Americans in Human Resources (NAAAHR) and is an active board member of the Museum of Children’s Art in Oakland.

Education
Loyola University, Bachelor’s Degree, Business

Of personal note
When not guiding the growth and development of Rakuten Advertising employees, Laurie enjoys spending time with her family, travelling, doing yoga and hiking. She also mentors up-and-coming HR professionals by sharing her knowledge, experiences and passions.

Day-to-day
Anthony is head of the North American region. He focuses on advancing the performance marketing programmes for Rakuten Advertising’s largest global brands through innovative and strategic partnerships.

Anthony is also responsible for driving deeper integration with Rakuten Americas properties, including Rakuten Rewards, Rakuten Viki and Rakuten Viber.

Career history
Before joining Rakuten, Anthony was the general manager of Salmat Targeted Media and has over 20 years of experience working alongside many of the world’s major brands. Anthony began his journey with Rakuten Advertising nearly a decade ago in Australia before relocating to London to lead the international business (APAC, EMEA and LATAM).

Education
University of Western Sydney, Bachelor of Business, Marketing

Favourite quote 
“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” – Mark Twain

Of personal note
Anthony is a die-hard soccer fan, often spending his weekends watching his beloved (and tragic!) West Ham play in the English Premier League.

Day-to-day
Rakhee oversees the EMEA, LATAM and APAC markets for Rakuten Advertising and is responsible for strengthening its services for both brands and publisher partners.

Career history
Rakhee has an extensive background in publishing, ad operations and affiliate marketing. Before joining Rakuten in 2010, Rakhee worked on the international client services team at Tradedoubler. Her decade-long career at Rakuten has spanned affiliate marketing, programmatic advertising and publisher partnerships.

Education
University of Westminster, BA Hons, Graphic Information Design

Favourite quote
“It is easier to get forgiveness than permission.” – Admiral Grace Hopper

Of personal note
Rakhee is an avid traveller and was fortunate enough to have travelled to 16 countries in 2019. When not travelling, Rakhee is based outside of London and has a one-year-old Golden Retriever named Bruce, who is officially more Insta-famous than his owner!

Day-to-day
Builds brands.
Builds partnership.
Builds trust.

Career history
Yuko has spent 20+ years in partnership development, account management, marketing, consumer communication.
Expertise in Asia, IMEA, and Greater Europe.

Alma mater
Sophia University
Universite de Paris
MA Philosophy, Art Criticism.

Favourite quote
“Love does not consist in gazing at each other, but in looking outward together in the same direction.” – Antoine de Saint-Exupery

Of personal note
Proud mum of a pre-teenager. Yuko is a classical musician who is active with London-based amateur orchestras, and often gets a bit too enthusiastic when talking about Mahler and Sibelius, her favourite composers.

Day-to-day
Ryugen is the head of Rakuten Advertising Japan and supervises every aspect of the business in this region. He strives to provide “the one and only” solution for our partners and drive performance across all online marketing channels.

Career history
Ryugen has 14 years of experience in digital performance marketing. He began his digital marketing career at TrafficGate, which was later acquired by Rakuten in 2010.

Of personal note
Ryugen spends his time off reading books. He is full of intellectual curiosity and is especially unmatched in his knowledge of Tokyo gourmet.