Our Mission
At Rakuten Advertising, our mission is to make the Internet a better place. A place that brings relevance, value and enjoyment to everyone involved – advertisers, publishers and consumers alike. How do we do it? By never slowing down. By constantly innovating. By combining Rakuten’s owned and operated media with our pioneering artificial intelligence and rich consumer insights. By connecting global brands to our industry-leading publisher network. By using game-changing strategy, shaped by decades of learning, to disrupt the industry as we know it.
Our Leadership

Chief Executive Officer

President

Chief Operating Officer

Chief Revenue Officer

General Counsel
Chief Corporate Officer

Head of People

President, Japan

Managing Director, Global Partnerships

Managing Director, International
Rakuten Group
Rakuten Group is one of the world’s leading Internet service companies, empowering individuals and businesses around the world. Our mission is to contribute to society by creating value through innovation and entrepreneurship. By providing high-quality services that help our users and partners grow, we aim to advance and enrich society. To fulfill our role as a Global Innovation Company, we are committed to maximising both corporate and shareholder value.
Today, our 70+ businesses span e-commerce, digital content, communications, fintech and professional sports, bringing the joy of discovery to more than 1.2 billion members across the world. To learn more, please visit https://global.rakuten.com/corp/.