Rakuten Advertising Cookie and Tracking Technology Policy
Last updated on October 17, 2025
When you visit our Site, we use cookies or other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment to collect information that might relate to you, your preferences, or your device.
Cookies are small alphanumeric files that are placed on your computer. Along with similar technologies, cookies store information about your browsing, use and download activity within our Site, as well as the network of websites and applications in which our Services operate. To learn about cookies in general you may visit www.iab-performance-marketing-explained.net or http://www.allaboutcookies.org.
The cookies we use include session cookies, (i.e., cookies that will persist only until you end your session on a website), and persistent cookies, (i.e., cookies that persist even after you end your session on a website). The cookies and similar technologies contain a unique identifier that can be used to track your activity. Information collected through the use of the cookies and similar technologies is used by us for purposes described in our Privacy Policy. For example, we use such information to improve user experience, analyze the performance of our site, and disclose information about your use of our site to our analytics, advertising, and social media partners. Some of the information we collect through online tracking is disclosed to third parties for the purpose of targeting/retargeting advertising to you about our services or Events..
You can visit our Privacy Choices or Privacy Settings page to change our default settings. Please note that your settings will be lost if you visit our Site from another device, use a different browser, or reset your current browser.
Our cookies and tracking technologies are categorized based on our purposes for collecting and using the information we collect therefrom as follows (please note that some cookies may be used differently by our Clients):
- Strictly Necessary: necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
- Performance and Analytics: allow us to count visits and traffic sources so that we can measure and improve the performance of our Site and Services. They help us understand which pages are the most and least popular and learn how visitors move around the Site.
- Functional: help us recognize you when you return to our Site and enables us to remember your preferences (for example, your choice of language or region).
- Targeting: used by our advertising partners to build a profile of your interests and deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookies we use on our Site
| Types of cookies | Source | What it does | Link to source |
|---|---|---|---|
| Analytics and Targeting | Rakuten Advertising |
Stores details about the traffic source. |
https://rakutenadvertising.com/legal-notices/services-privacy-policy |
| Analytics | G2 | Website Prospect Tracking | https://legal.g2.com/cookie-policy |
| Website Analytics and Advertising | Website Analytics | https://policies.google.com/privacy | |
| Analytics and Targeting | HockeyStack | Website tracking and attribution, geolocation, and device/browser metadata | https://www.hockeystack.com/legal/privacy-policy |
| Analytics and Targeting | HubSpot | Email analytics and targeting | https://legal.hubspot.com/privacy-policy |
| Targeting | Social Advertising | https://www.linkedin.com/legal/privacy-policy | |
| Targeting | The Trade Desk | DSP for digital advertising | https://www.adsrvr.org/ |
| Social Targeting | Meta Ads | Social Advertising | https://www.facebook.com/policy.php |
| Social Targeting | TikTok | Social Advertising | https://www.tiktok.com/legal/privacy-policy-us?lang=en |
Cookies our customers may use as part of our Services
| Type of cookie | Cookie/Storage name | Expiry | Domain | Source | What it does |
|---|---|---|---|---|---|
| Analytics | rmStore or rmStore[MID] | 30 days | 1st party, client domain | Rakuten Advertising | Holds configuration for conversion code and stores affiliate click IDs on client domain |
| Consent | rmlconsent_[domain] | 13 months | Rakuten Advertising | Rakuten Advertising domain specific consent cookie on Rakuten Advertising domains | |
| Consent | __rmco | localStorage | 1st party, client domain | Rakuten Advertising | Stores consent information on client domain |
| Consent | __rmco_cs | localStorage | 1st party, client domain | Rakuten Advertising | Indicator whether consent was given on client domain |
| Consent | __rmco_jsv | localStorage | 1st party, client domain | Rakuten Advertising | Purpose IDs consented on client domain |
| Analytics | Rmuid | 1 year | Rakuten Advertising | Rakuten Advertising ID on Rakuten Advertising domains | |
| Analytics/Targeting | lsn_statp | 1 year | Rakuten Advertising Affiliate | Consumer ID | |
| Analytics/Targeting | lsclick_midNNNNN (NNNNN is the MID for the advertiser that the click belongs to) | 730 days | Rakuten Advertising Affiliate | Holds click date and publisher ID |
Web Browser/Cookie-Based Opt-Out
You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies.
Mobile Application-Based Opt-Outs
Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.
- iOS – Control Ads on Apple
- Android – Control Ads on Google
You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores.
DO NOT TRACK
There is currently no universally recognized standard for Do Not Track signals. Accordingly, at this time, cookies used on our website and used in providing our services do not respond to any Do Not Track signals or browser settings. You may opt-out of receiving cookies by adjusting your web browser settings to reject cookies.