Advertising that outperforms

We connect brands, partners, and people to out-deliver on your objectives and drive growth.

The new frontier of advertising: navigating the European CTV market

Discover our exclusive insights and master the CTV advertising landscape in a brand safe way - in partnership with Google Ad Manager.

It’s Time to Fix Your Buying Funnel

Dive into our latest report to learn how strategic publisher recruitment and collaboration can maximize your affiliate performance. 

When your affiliate programme makes waves instead of ripples.

That’s Affiliate Intelligence by Rakuten Advertising.

Our numbers speak for themselves


years in the industry


consumers reached






Innovation meets insight

Affiliate Intelligence helps you make the most strategic performance marketing decisions because you’ll have the insight and intuition that only comes with years of experience – from tried-and-true strategies to opportunities to emerging media trends.


Affiliate services that help you outthink and outperform

We get your business, we get your needs, and then we get you results – matching you with the right partner to connect with people where and when it counts.


Quality partnerships and technology

Maximise growth with exclusive access to the most-loved global consumer brands in partner marketing, flexible tech to support monetisation and automation, and expert partnership teams.

Case study: Timberland

‘Accelerating’ growth through a new business model

Timberland upgraded to our fully managed service level, Accelerate, in order to amplify existing reach and fuel growth at a high pace. It allows brands to control costs and reduces risk. During the first three months of the new model being live, the revenue target was exceeded by 48% with an increase of 70% of sales on the previous year.

Case study: Ann Summers

Successful programme migration achieves 59% sales growth MoM

Ann Summers migrated to Rakuten Advertising to take advantage to increase online sales and revenue from the affiliate channel.Through a collaborative and proactive partnership, Ann Summers achieved a 59% sales growth and 60% increase in traffic MoM.

Case study: Viki

AVOD helps the gaming industry reach the next level.

Viki has been helping the gaming industry globally to reach a cord-cutting audience of gaming lovers as one of
the leading portals for Asian entertainment. Across the gaming industry, completion rates were
above 97% globally with 97.8% on CTV and 96.5% on mobile & desktop.

Case study: AllSaints

Expanding into North America

AllSaints wanted to expand their reach in the U.S. and Canada, and preserve the integrity of their brand. With the aid of Affiliate Intelligence, they were able to identify high-performing partners who understood their individualist style and focus on sustainability. The result? A 27% increase in sales in both target markets and a 95% boost in AOV in the U.S.

Case study: Lancome & Dealmoon

The importance of partnership

We helped leading luxury cosmetics house Lancome and social shopping community Dealmoon achieve 234% growth year-over-year and top publisher status. By tapping into Affiliate Intelligence, backed by 25+ years of expertise, brands can leverage high-performing partnerships that outperform traditional brand-to-publisher affiliate programmes.

Recognised for our industry-leading work

Our client partners

We work with the best brands in the world.  Our experts will work with you to develop unique opportunities for your brand.