333%
Higher Revenue Than Forecasted
56%
Higher ROI
90%
New Customer Rate Since Launch
Strategy
A strong collaborative approach was developed between Threadbare, Customer First Digital and Rakuten Advertising, with a clear strategic plan implemented at pace. The strong partnerships formed, and reactive decision-making has enabled the programme to significantly outperform forecasts and continue to trend with positive Month on Month and Year on Year uplifts.

A launch offer with higher commission levels was created to ensure publishers were recruited, engaged and actively promoting the programme. The top tier high converting publishers were the primary focus. All target affiliates onboarded by October 2021.

Threadbare has been open to working with a diverse range of publishers with a focus on upper and mid funnel content publishers and influencers which have contributed 24.5% of last click revenue.

A campaign was launched to increase the number of traffic/sales driving publishers. An exclusive offer to promote the Threadbare brand was provided to more than 250 publishers and drove a 51.5% increase in traffic and 108.5% increase in sales.

The early stages of the programme relied on commission increases to gain exposure on publisher sites. With increased competition, the teams commenced testing with paid for exposure across three publishers, who offered different opportunities to support the customer journey (from awareness to conversion).