Case Study: Timberland
Timberland Grows Sales 70% with the Rakuten Advertising Accelerate Programme
During the First Three Months:
Increase on the Revenue Target
Increase of Sales vs The Previous Year
Over Revenue Target for Newly Recruited Publishers
Timberland has been making authentic boots, shoes, apparel, and accessories since 1973. From humble beginnings in New Hampshire, to a global company with locations in over 15 countries and a member of VF Corporation – a global leader in branded lifestyle apparel and footwear.
Timberland had found past success in the affiliate channel but had limited resources to find and exploit new business opportunities in the rapidly changing space. This took a big toll on their growth efforts. To tackle this issue head-on, the brand switched to Rakuten Advertising and adopted our latest business model – Accelerate. Together, Timberland and Rakuten Advertising unlocked unprecedented growth.
Accelerate is a fully managed affiliate programme that capitalises on Rakuten Advertising’s network and performance data to amplify existing reach and fuel rapid growth. This innovative approach to affiliate management allows brands to control costs and reduce risk.
The Accelerate model gave Timberland unprecedented advantages:
- Fixed, preset cost of sale incorporating tenancy, publisher commission and network service fees
- Ample Rakuten Advertising account management resources to manage all aspects of recruitment and optimisation
- Dedicated data analyst who advised on how best to optimise and grow the programme through recruitment and activation initiatives
With its move to the Accelerate, Timberland wanted to increase affiliate revenue by 15%with a 10% fixed cost of sale.
Additional objectives included recruiting and optimising new publishers and activating dormant publishers to drive additional revenue.