Discover a World of New Customers
Everywhere Rakuten audiences shop, chat, watch or read, Rakuten Advertising is there, with relevant ad experiences that bring your brand to life. Make genuine connections in brand-safe environments through our global network of digital media and commerce properties.
Authentic Connections in a Digital World
Create brand awareness and interest in your brand.
Get people to consider your products or services.
Encourage interested people to action.
Audiences Across the Rakuten Universe
Our members are real people, and Rakuten properties are where they live their lives online, from chatting to gaming, shopping or enjoying a show with friends.
Rakuten France is the leading B2C & C2C marketplace and France's #1 e-commerce membership program.
The beauty of television with the brains of digital. A leading video on demand platform in Europe offering a premium home entertainment portal and exclusive, free AVOD services. We're everywhere our users are – connected TV, mobile and web.
Calling all attention seekers: Reach consumers in a highly engaging, one-of-a-kind ad experiences via one of the top-10-most-downloaded apps of all time. Connecting over 1 billion users in over 90 countries with Viber, a cross-platform communications app.
The global leader in Asian entertainment. The leading streaming video platform for Asian television, culture, influencers and films, providing global primetime entertainment to a worldwide audience of truly passionate viewers.
Advertising Customers Love
Help your clients stand out in a crowded landscape with our advertising experiences that delight audiences and reach customers where they spend most of their time. Our solution delivers unparalleled audience reach, scale and access across video and digital environments.
Access Our Premium Global Network
Whether you’re an Exchange, a DSP, SSP, agency or in-house programmatic team, achieve your advertising goals with the vast Rakuten ecosystem.
Gain access to a global network of 1.3+ billion users.
Connect with consumers in a curated, brand-safe ecosystem.
Access premium inventory that outperforms the competition.
Real-world Results From Rakuten Advertising
Advertising-Video-on-Demand (AVOD): Driving Success for the Automotive Industry
Connected TV (CTV) offers a new way for advertisers to engage and reach their audiences outside of linear TV distribution on the biggest screen in the house. The sophisticated targeting capabilities and digital tracking abilities have spurred the automotive industry’s shift of media budgets to CTV.
Across Europe, the automotive industry is the fourth largest user of CTV. Brands in the automotive vertical are partnering with Rakuten Advertising to drive engagement via the Rakuten TV platform with qualified audiences that have a high index of auto-intenders, within a premium video environment.
- 95% completion rate across the automotive industry; the strongest in Europe.
- 98.8% of ads delivered on CTV
- Over 70% of automotive brands renewed their partnership and increased investment