Case Study: Basic-Fit
Unlocking audiences with interactive ads
Founded in 1984 by ex-tennis pro René Moos, Basic-Fit has delivered on his dream of making fitness accessible to everyone, everywhere. From humble beginnings with just one gym in the Netherlands, the brand has expanded across Europe with over 1,250 clubs in six countries. Providing high-value training at a low-cost, the Basic-Fit brand is helping 3.6 million members access a fit and healthy lifestyle.
With a goal of reaching 3,000 – 3,500 clubs by 2030, Basic-Fit doesn’t plan on slowing down. Since reaching a milestone of 500 clubs in France in 2021, the focus on this key market has continued into 2023, with the brand working with Havas to build a French campaign that aims to increase their membership and brand awareness.