Case Study: BrewDog
Unlocking new audiences with CTV.
Since launching in 2007, the BrewDog co-founders have taken the business from a tiny startup in northeast Scotland, to a multi-national brewery with bars and pubs across the globe, not to forget, three hotels!
BrewDog has built a reputation for its bold and adventurous branding. From driving a BrewDog tank down Camden High Street, to giving away the recipes to all their beers, this brand has never been afraid of making noise. Everything they do is backed up with world-class, award-winning craft beers which have shaken up the industry. They have inspired a craft beer movement, quickly becoming the number one craft brewer in Europe.
Fast forward to Spring 2022 and BrewDog were promoting the launch of their new carbon-neutral ‘Lost Lager’. Described as crisp, clean and refreshing, this German-styled pilsner was taking the brand in a new, fresh direction.