A 5-Stage Blueprint for High-Performance Affiliate for Advertisers

The affiliate marketing industry is moving away from being a last-click, conversion only channel, to one of strategic value that drives incrementality for advertisers. In fact, Rakuten Advertising data shows sales driven by the channel have a 15% higher AOV.

The 5-stage blueprint delivers a straightforward process to designing high-performance affiliate marketing programs that find, engage and convert new customers, drive incremental revenue and build loyalty:

  1. Align Affiliate KPIs to Business Objectives
  2. Make the Best Use of the Available Data
  3. Align Affiliate Strategies to the Customer Journey and Brand Positioning
  4. Integrate Existing and Emerging Affiliate Models
  5. Analyse, Learn, Test, Optimise and Prove

The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC) – experts from the affiliate marketing industry around the world. Insights from leading advertisers and publishers including Harvey Nichols, Microsoft, Reward, Beyond China, RetailMeNot and others, form the foundation of this guide.

Download the guide today to unlock the full potential of the affiliate channel.

Download Guide

Unlock the full potential of the affiliate channel

We store your email address (or personal data above) in our database so we can send you communications from us and our service providers related to the commercial relationship and transaction, industry news and information and/or programs of interest, or marketing and sales material. Please refer to our privacy policy for more information: .

You may unsubscribe or change your email address for email communications at any time by following the instructions mentioned prominently within each email communications or by emailing