Incrementality matters in marketing— now how do you measure up?

Truly tracking and understanding the “performance” in performance marketing. Capture—and boost—affiliate impact with our Incrementality eBook. Discover the keys to defining, diversifying, testing, and optimising incrementality for your needs.

Incrementality makes all the difference in revealing how specific marketing initiatives and channels ultimately impact business performance. But actually calculating incrementality is no easy task.

We’re here to help, laying out a 4-phase program to make the most of incrementality:

• Defining the right goals, KPIs, and data
• Diversifying the ideal mix of partners and channels
• Proving—and improving—performance over time
• Finding a partner with the tech, data, network, and strategies to support you