Activate results-driven audience optimization

Partner with an award-winning team of experts who drive optimal outcomes based on your goals.

Harness results-driven audience optimization at every step of the user

Optimize campaigns

Drive optimal messages and offers with focused testing and replicate across multiple channels.

Enhanced creative

Leverage our team of creative specialists developing performance-driven programmatic ads to support campaigns.

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Maximize spend

Optimize spend allocations and media mix with channel experts who continuously analyze your programmatic campaigns.

Drive results

Collaborate with experts to develop a multi-channel approach to find new customers and reactivate customers.

Our unique audiences enable you to supercharge campaigns through:

Target

Find distinct audience segments by vertical with precision.

Scale

Develop lookalike audiences to amplify campaigns.

Accuracy

Build audiences based on intent signals.

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Display inventory suite

Connected tv

Smart TV placements including Roku, Chromecast, Apple TV, and Firestick TV, as well as streaming services such as Hulu, Netflix, Paramount+, HBO, and Peacock.

Native

Display creative across online properties.

Audio

Ads in-stream with music and podcasts via Spotify, Pandora, Stitcher and SoundCloud.

Online video

View content across mobile, tablet, and PC placement across publisher types.

Retail media

Access retail walled gardens, including Target and Walmart.

Digital out of home

Promote digitally across billboards, taxis, rideshares, elevators and gym equipment.

Technology that drives results

Independent ad server enables our teams to quickly run tests and make tactical changes where it counts.

Proprietary AI platform helps us find the right audience to drive results.

An agnostic approach allows us to work across the best technology platforms to choose the right one for the right campaign.

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Unite paid search marketing with affiliate, programmatic, and media to drive efficiencies across channels.

Visibility

Understand audiences, messaging, and creative that performs best.

Insight

Consolidate reporting across paid media channels.

Efficiency

Coordinate campaign spend across platforms.

Speed

Resolve issues in one place with a responsive support team.

The Rakuten Advertising staff I’ve worked with has been perfect. The creation of strategies around multiple channels and being on the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.

Amato Cole

Head of Marketing, mac of all trades