Case Studies

ASICS

Leveraging publisher partners to drive growth

The Results

AMDX’s relationship-driven approach combined with data and insights provided by Rakuten Advertising generated significant, sustainable results for ASICS. During the 2019 holiday season and throughout the fourth quarter, ASICS saw:

+55%

YOY increase in sales through the affiliate channel

+36%

YOY increase in orders through the affiliate channel

About the brand

ASICS is one of the world’s leading performance footwear and apparel brands. Founded in 1949, ASICS continues to be committed to contributing to a positive and sustainable society and to bringing joy to the people of the world through running.

The story

ASICS has been running an affiliate marketing program on Rakuten Advertising’s platform since December 2015 and has largely been managing their campaigns in-house. Recognizing the growth opportunity that the affiliate channel offers, ASICS connected with leading affiliate marketing agency AMDX to work with them to expand their program.

The Rakuten Advertising Solution

Heading into the 2019 holiday season, AMDX knew that ASICS wanted to drive more revenue through the affiliate channel. To do this, AMDX focused on two areas – analyzing historical trends on which publishers performed best and negotiating with specific publishers to offer exclusive affiliate deals that would generate stronger results.

By taking a data-driven approach, AMDX was able to better refine ASICS’ publisher mix while helping their publisher partners stand out with offers that customers wouldn’t find on other sites.