Case Studies

Lolë & Seven Square Media

Optimizing with insights & analytics

The Results

With the help of Seven Square Media and Rakuten Advertising, Lolë expanded its presence to the Canadian market through partnership optimization and a tailored recruitment strategy, all built on the backbone of insights and analytics. Together, we achieved:


Sales Growth YoY in Canada


Click Growth YoY in Canada


Order Growth YoY in Canada

About the Brands

Lolë has evolved into a global brand with a mission to inspire mindfulness. From smart consumption to unique experiences, Lolë creates clothing to make you feel good, day and night, at work or play, year after year.

Seven Square Media and its expert team have created high-performing affiliate marketing campaigns for some of the world’s top brands for over a decade. The team focuses on creativity and quality to match brands with affiliates that tell the stories their clients’ customers need to hear.

The Story

Lolë was looking to expand its Canadian affiliate program through partnership optimization and a bespoke recruitment strategy, all while being mindful of cost. Lolë looked to Seven Square Media to create a customized strategy and Rakuten Advertising for our global partner network and industry-first tech. This was the winning combination for Lolë’s growing affiliate success in the US, EU, and now Canada.

The Rakuten Advertising Solution

Seven Square Media provides Lolë with a unique and ever-evolving strategy that highlights its unique brand story and offerings, ensuring a bespoke experience for all global programs. The teams at Seven Square Media and Rakuten Advertising have dedicated time and effort to researching the nuances of the Canadian market, ensuring that the opportunities and partner provided to Lolë will extend their reach to Canadian consumers.

The Rakuten Advertising Insights and Analytics platform provides the teams at Seven Square Media and Lolë with granular reporting tools that help to analyze the data from campaigns, allowing them to make informed decisions for campaign optimization and partner recruitment. Our tools have allowed the Seven Square Media team to be more efficient and focus on the task at hand: building and fostering relationships to grow the program within Canada.

Rakuten Advertising’s presence within Canada is unparalleled. We chose to partner with Rakuten Advertising because they understand the nuanced nature of Canadian brands and have ensured that our needs are a top priority. Their streamlined technology has made our day-to-day much easier and a vast network of publishers has allowed Lolë to continue to grow its affiliate channel and acquire new customers.

Kunal Vohra
Founder and CEO, Seven Square Media

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