Case Studies

Rakuten Advertising x Split

Creating impactful influencer connections

The Results

Rakuten Advertising and Split joined forces in 2023, combining the power of influencer and affiliate marketing to create campaigns that deliver impactful connections and knockout results.

+241%

YoY network growth

+$100K

in gross merchandise value

$220

average order value

About the Brand

Share a link, split the benefits! That’s what Split is all about. With Split, influencers and shoppers both earn commissions. When a SplitLink is shared, followers save, influencers earn and brands sell more. It’s a win/win/win.

The Story

Rakuten Advertising recognized the unique power of Split’s offering and saw a chance to foster growth for Split and brands alike. Leveraging an always-on approach with Rakuten Advertising’s portfolio of luxury brands, led to triple-digital network growth for four consecutive years.

The effectiveness of double-sided affiliate links enabled luxury brands to experience higher clicks and orders through influencer partnerships based on easy consumer buy-in.

The Rakuten Advertising Solution

Split’s turnkey solutions make it simple for brands to tap into their technology and deliver results with campaigns focused on driving higher conversion rates. They achieve this through:

Split’s Bonus Incentives

With Split’s bonus incentive campaigns, retailers have full transparency and autonomy into creator selection and performance, tying sales goals for a positive ROI.

The Split Business App

An innovation within the influencer space based on transparency and commissioning strategy leveraged by luxury retailers made simple without the need for contracts.

Validation of Strategy and Data Analysis

Results validate the effectiveness of Split’s performance-based incentives in driving sales growth, while detailed analysis provided valuable insights for informed future marketing strategies.