Canada Financial Affiliate & Consumer Trends Report 2023

With rate changes and potential economic headwinds, the opportunity for consumers to invest in their next credit card or bank account is here. To understand where consumers are searching for new financial services, and what incentives they are interested in, we surveyed Canadian consumers in January 2023 to uncover that matters to them most.

• 87% of consumers are looking for a new financial service in 2023.
• 40% of Canadians are likely or considering switching banks in 2023.
• When considering switching credit cards, consumers look for reduced fees and better
  interest rates.