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Chow Sang Sang Jewellery

Building a record-breaking global program

The Results

Chow Sang Sang Jewellery, a renowned jewellery brand with 90 years of history, partnered with Rakuten Advertising to expand its global presence. By leveraging Rakuten tools like dynamic commissioning and AI-backed Partnership Discovery, they diversified their partner base, entered new markets, and engaged younger demographics. This high-performing collaboration exceeded sales growth targets, achieving an impressive increase while boosting brand awareness and customer affinity.

85%

YoY increase in traffic

20%

YoY increase in 
ROAS in < 6 months

25%

YoY increase in average basket value

52%

YoY increase in sales

About the Brand

As a distinguished jewellery brand with a legacy spanning 90 years, and known for its high-quality gold, diamond, and gemstone pieces, Chow Sang San has a growing presence across Hong Kong, Mainland China, Macau, and Taiwan. With global shipping to over 40 countries, the brand Chow Sang Sang Jewellery continues to deliver timeless elegance and craftsmanship to customers worldwide.

The Story

Chow Sang Sang Jewellery built a record-breaking affiliate and partner program by expanding beyond Greater China into key markets like Australia, the US, the UK, Singapore and Malaysia. Together, our efforts launched over 30 shopping, coupon, and loyalty sites in one month. To engage younger demographics, we added over 20 social and content shopping sites, distributing tailored brand content. We used highly-targeted and margin-focused commissions to incentivise non-gold products and large basket values, further optimising the program’s profitability.

The Rakuten Advertising Solution

Leveraging solutions such as our global Benchmarking tool and bespoke gap analysis, the team at Rakuten Advertising identified key publisher performance gaps and strategically recruited top publishers. We uncovered new and exciting publisher opportunities leveraging our advanced AI tools such as Partnership Discovery, which assigned category tags and filtered millions of sales to pinpoint high-performing partners. Further, the team enhanced retargeting and email campaigns with exclusive codes to strengthened conversions, effectively engaging prospects and driving even more customer acquisition.

What Our Clients Say

For over seven fruitful years, our alliance with Rakuten Advertising has blossomed into a robust partnership, reaching new heights since 2022. Through harnessing their cutting-edge AI tools, we've delved deep into the affiliate conversion journey, honed our knack for spotting top-tier publishers, and utilized benchmark reports to map our market stance and unearth promising avenues. This  collaboration stands as a pivotal beacon, illuminating our path towards dynamic cross-regional  business growth and fortifying our strategic acumen.”

Connie Lam
Manager, E-Commerce, Chow Sang Sang Jewellery

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