Innovative solutions that give you an edge in affiliate marketing

Save time, acquire new customers, and grow your revenues with our industry-leading technology and unrivaled expertise.

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The best data, on the best network, to help you get the best results

25+

years

150k+

top-tier partners

100+

in-market experts

<1

month to launch

Affiliate Marketing Unlocked

Build a high performing affiliate program with the leading network.

For best results, follow the leader in affiliate marketing

No other network or provider has the vision, vast data, and AI-forward infrastructure required to unlock efficiency, optimize spend, and power revenue growth.

A strong affiliate program is built with great partners

The best affiliate programs are always evolving to bring on new partners that can drive growth. We help you source partners that enable you to meet and exceed your goals.

  • Quickly migrate current partners into the Rakuten Advertising network.
  • Get new partner recommendations based on years of historical data, thanks to our matchmaking model.
  • Continue to grow your publisher base with access to unique and emerging partners and channels, including influencers.

Partnership Discovery

Discover partners and unexpected opportunities with advanced recommendations driven by the latest in AI and machine learning.

Search in plain language for publishers that will drive the greatest results for your products. Our AI-driven Partnership Discovery technology recommends partners with a proven record in your product category—and serves up unexpected and emerging opportunities other solutions might miss.

Plan for the results you want, and build campaigns to match

Don’t leave your program results to chance. Take advantage of unparalleled data and cutting-edge tools to create campaigns that outperform. Our smart features help you quickly model campaigns, tailor your offers and content, and efficiently test and track performance.

  • Build commissions that fit your strategies with our Commissioning Suite.
  • Use custom rules to create promotions for products during key sales periods throughout the year, from holidays to shopping seasons to other cyclical shifts. Adjust as your strategies evolve.
  • Save time by implementing first- and last-touch commission payouts

Forecasting & Benchmarking

Tap into the industry’s richest data, sourced from decades of insight across partners, products, and demographics.

Design your affiliate campaigns for success with access to exclusive network data, sophisticated AI, and tools developed by a deep bench of data scientists. We’ll help you uncover top-level trends across digital channels to shape your strategy. Use models to predict results, get custom recommendations, and adjust your tactics on the fly based on real-time insights into competitor performance.

Track campaign metrics and trends to fuel future success

The more you know, the faster you can get affiliate right. Our platform allows you to track a wide variety of metrics, and slice and dice that info to monitor, analyze, and improve affiliate campaign performance.

  • Quickly monitor overall performance and trends on easy-to-view dashboards.
  • Demonstrate the power of affiliate to stakeholders and business leaders with reports that are easy to generate and share.
  • Our teams will work with you to prove incrementality—so you can show your organization how your strategies are performing.

Affiliate Conversion Journey

Move beyond traditional last-click strategies to understand your customers better and unlock more conversions.

What factors influence conversion, and can you exert any influence along the path to purchase? You can now, with the ability to plan your programs more thoughtfully by commissioning the right publishers to drive results at every stage of the customer journey.

But wait—we’ve got even more innovative ways to help you outperform in affiliate…

Audience Engine

As third-party cookies are deprecated, we’re here to help you adapt—and still reach and engage your audiences. With Audience Engine, you can work 1:1 with your partners, using data you already have to segment, target, and personalize ads and offers.

  • Create personalized, privacy-friendly experiences that are tailored and optimized right down to the message.
  • Deliver advertising that resonates by integrating partner CRMs and building custom audiences.
  • Grow your customer lifetime value by delivering messages and ads that can be personalized on an individual level.

Placement Recommender

Do you know where your ads are? Our Placement Recommender offers a way to better understand where your ads are being placed—and find even better placements to improve your results.

  • Get recommendations that match the audiences most likely to engage with what you have to offer.
  • Discover net-new publishers and placements that you may not have considered before, but could deliver great results.
What our clients say

Rakuten Advertising has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program.

Jessica Joyner
AVP, Digital Acquisition Strategy at Wells Fargo

Our client partners

Outperform even harder with Affiliate Intelligence by Rakuten Advertising

Rich, AI-enhanced data. A world-class full-funnel network. Global expertise. Get even more out of your affiliate programs with a groundbreaking approach that connects brands, publishers, and audiences like never before.

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Get in touch to learn more

Our experts will work with you to develop unique opportunities for your brand.